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Feb
23
Minneapolis

Hiring Conundrum

Planning to hire this year?

Many Minnesota companies have expansion goals that will require additional human capital. If there’s one thing owners are dealing with, it’s a shortage of qualified applicants.

From one client to the next, the story I hear is the same; finding ‘right-fit’ people is a real problem.

Our present work force climate means employers need to be creative in attracting those people, making sure to emphasize company culture and values in their ads. Glass Door, Indeed, LinkedIn and Zip Recruiter are all popular places to find the people we consider good. Yet, when it comes to skilled and unskilled labor, we deem background and skills to be most important, but I would caution using them as primary hiring criteria. Why? Because skills can be taught, whereas intangibles, like values and work ethic come from within.

Conversely, your company needs positive feedback on the same sites. For many job seekers, it’s the first place they look besides your website.

As an employer, it’s important to have positive comments online that highlight who you are and why people like working for you, which are essential for attracting right-fit people.

Julie Keyes

Founder/Owner
KEYESTRATEGIES, LLC
Julie Keyes is the founder and owner of KeyeStrategies, LLC. ?As a Certified Exit Planning Adviser (CEPA) and Value Growth Adviser, she works with business owners looking to understand their future transition options and would like help navigating the process. ?She is the President of the Exit Planning Institute Twin Cities Metro Area Chapter and the EPI "Leader of the Year" for 2017.

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